1. Establishing brand image: Through quality exhibition publicity, GSY can show its product value, service value, personnel value and image value to customers. From the consumer psychology, with the help of the consumer's lofty psychology, the advertising role of the enterprise exhibitors can let customers form a good brand impression.

2. Demonstrate the strength of enterprises: exhibitors will give customers the impression of industry leaders, enhance consumer recognition; on the other hand, strengthen the customer's understanding of the enterprise's public relations capabilities, and then increase the degree of favor of the enterprise brand.

3. Increase turnover: When attending the exhibition, consumers receive more information than usual, which can easily leave a deeper impression on consumers and accelerate the transformation of potential customers into real customers.

4. Understanding consumer demand: Participating in the exhibition is a good opportunity for market research, and the response of the research object is more high-quality and sincere, and the speed and quality of market research have a qualitative leap compared with the usual.

5. Adjusting the strategic direction: through the research on customers, we can understand in detail the insights of the customers on the product dosage form, specifications, appearance, function, production process, scope of use, packaging, etc., which will have a certain effect on the enterprise to adjust the pace and progress of the strategy.

6. Understand the situation of peer competitors: the exhibition provides a good exhibition space for enterprises, in order to obtain the market's favorite, enterprises will generally show its best side, which also gives peers the opportunity to learn and reference to understand each other's strengths and weaknesses, which will help each product quality enhancement and improvement, and promote the progress of the industry.

7. Adjustment of competitive strategies: through close observation of peer companies, a better understanding of their value proposition, product pricing, distribution and promotion, which has a huge role in guiding GSY's market segment selection and marketing strategy implementation.